10 Pinterest Hacks That Still Work in 2025

Pinterest has been around for more than a decade, and while platforms like TikTok and Instagram often steal the spotlight, Pinterest quietly remains one of the most powerful tools for businesses, bloggers, and creators. Unlike social media platforms where your content disappears within hours or days, Pinterest is a visual search engine. Pins you create today can continue to bring you traffic for months—or even years—if you know how to use the platform strategically.

But here’s the catch: Pinterest is always evolving. Algorithm updates, new features, and shifting user behavior mean that what worked five years ago doesn’t necessarily work now. If you’ve ever felt like your Pinterest strategy stalled, it might be because you’re relying on outdated tactics.

The good news is, there are certain Pinterest hacks that continue to work, year after year. And in 2025, these hacks are still as relevant as ever—because they’re based on how the platform fundamentally works. Whether you’re just starting your Pinterest journey or looking to breathe life back into an existing account, these 10 hacks can help you drive massive traffic to your business.

1. Treat Pinterest Like a Search Engine

This is the number one mistake people make: treating Pinterest like Instagram. Pinterest isn’t about social engagement—it’s about search and discovery. Users go there with intent. They’re planning a wedding, searching for meal prep ideas, or looking for strategies to grow their business.

The hack here is simple: use keywords everywhere.

• In your pin titles.

• In your pin descriptions.

• In your board titles and descriptions.

• Even in your profile bio.

Think about what your audience is typing into the search bar. If you’re a business coach, they’re not searching for “Monday Motivation”—they’re typing things like “how to start a side hustle” or “small business marketing tips.” Optimize your content for those terms, and you’ll show up where it matters.

2. Create Multiple Pins for the Same Content

A single blog post or product doesn’t need just one pin—it can have several. In fact, creating multiple pin designs for the same link is one of the easiest ways to multiply your reach.

Here’s why it works:

• Different designs appeal to different people.

• Some pins might take off while others don’t.

• More pins mean more chances to get discovered in search.

For example, if you wrote a blog called “10 Meal Prep Ideas for Busy Moms,” you could design:

• One pin with bold text and a clean design.

• Another pin with a lifestyle photo of prepped meals.

• A third pin in a listicle style: “10 Quick & Healthy Meal Prep Hacks.”

Each pin links to the same blog, but now you’ve tripled your traffic potential.

3. Use Idea Pins for Engagement

Pinterest introduced Idea Pins (a multi-slide, story-style format) a few years back, and they’ve become a staple of the platform. Unlike regular pins, Idea Pins don’t link out, but they do get significant visibility.

The hack? Use Idea Pins strategically.

• Share valuable tips, quick tutorials, or mini-guides.

• End with a call to action to follow your profile.

• Repurpose content from Instagram Reels or TikToks into Idea Pins.

Think of Idea Pins as your “awareness” tool. They help people discover you and follow you—then your regular pins drive them to your website.

4. Optimize Your Boards for SEO

Your boards aren’t just for organizing content—they’re searchable too. Many creators overlook this, but boards can show up in Pinterest search results.

The hack:

• Use keyword-rich titles like “Healthy Dinner Recipes” instead of “Yum!”

• Write keyword-focused descriptions for each board.

• Pin consistently to each board to keep it active.

Over time, well-optimized boards can become traffic drivers all on their own.

5. Leverage Fresh Pins

Pinterest favors “fresh pins”—which means new images, not just new links. Even if you’ve shared a blog post before, uploading a new pin design for that same content counts as fresh.

This is why creating multiple pins (Hack #2) is so powerful. Each new design signals to Pinterest that you’re adding fresh content, which increases your visibility.

💡 Quick Tip: Batch create 5–10 pin designs per blog post or product. Schedule them to roll out over several weeks, so you’re consistently publishing fresh content without burning out.

6. Prioritize Outbound Links

Unlike many other platforms, Pinterest is designed to send people off the app. That’s a huge advantage for businesses.

The hack: always link your pins to valuable content.

• Blog posts.

• Product pages.

• Landing pages with free downloads.

• YouTube videos.

Avoid pins that don’t link anywhere (except for Idea Pins, which are an exception). Every pin is an opportunity to funnel traffic into your ecosystem, whether that’s your website or your email list.

7. Pay Attention to Your Analytics

Pinterest Analytics is a goldmine of data, yet so many business owners ignore it. If you want to grow, you need to know what’s working.

The hack is to track three key metrics:

• Impressions: Are your keywords and designs helping you show up in search?

• Saves: Do people find your pins valuable enough to save for later?

• Outbound clicks: Are you actually getting traffic from your pins?

When you identify which pins are performing best, you can create more content in that style or topic. It’s not about guessing—it’s about letting the data guide you.

8. Batch and Schedule Your Pins

Consistency matters on Pinterest, but that doesn’t mean you need to log in every day. The hack here is to batch your content and schedule it out.

Tools like Tailwind allow you to upload and schedule pins weeks in advance. Spend one day creating and scheduling, and then let your content run automatically. This not only saves time but also keeps your account active, which Pinterest loves.

9. Design Pins for Mobile

Here’s a stat that might surprise you: over 80% of Pinterest users access the platform on mobile. That means your pins need to be optimized for small screens.

The hack: design pins with mobile users in mind.

• Use large, bold fonts.

• Keep text short and scannable.

• Make sure your visuals are clear, even when shrunk down.

If someone can’t read your pin on their phone, they’ll scroll right past it.

10. Play the Long Game

Pinterest isn’t about instant gratification. Unlike TikTok, where videos can go viral overnight, Pinterest growth is more like a snowball. It starts small, then builds momentum over time.

The hack is to be patient and consistent.

• Pin regularly, even when results are slow.

• Understand that traffic builds over months, not days.

• Trust the compounding effect of evergreen content.

If you stick with it, the rewards are massive. A single pin can drive thousands of clicks long after you’ve forgotten about it.

Why These Hacks Still Work in 2025

The reason these hacks continue to work is that they’re based on Pinterest’s core function as a search engine. While trends and features may change, the fundamentals stay the same: people come to Pinterest with intent, and the platform rewards content that’s optimized, valuable, and consistent.

Whether you’re a coach, creator, blogger, or product-based business, these hacks can help you:

• Increase visibility.

• Drive more traffic.

• Grow your email list and customer base.

Pinterest may not be as flashy as other platforms, but it’s one of the few where your effort compounds over time.

Final Thoughts

If you’ve been ignoring Pinterest or assuming it’s “just for recipes and wedding planning,” it’s time to rethink your strategy. In 2025, Pinterest remains one of the most underrated platforms for business growth. The difference between accounts that thrive and those that stall comes down to strategy.

To recap, the 10 hacks that still work are:

1. Treat Pinterest like a search engine.

2. Create multiple pins for the same content.

3. Use Idea Pins strategically.

4. Optimize your boards for SEO.

5. Leverage fresh pins.

6. Always link pins to valuable content.

7. Track analytics to guide your strategy.

8. Batch and schedule your pins.

9. Design for mobile users.

10. Commit to the long game.

If you focus on these timeless strategies, you’ll build an account that not only drives traffic but also grows your business in a sustainable, scalable way.

Because while social media posts fade, Pinterest pins keep working for you—day after day, month after month, year after year.